![]() ![]() These are just a few examples of research problems which can be used in research. Information collected from subscribers of the TV networks can serve many socially legitimate purposes, from the improving the work of the local store, the evaluation of local services, the using the participative budget of the city, pre-election polls, and choosing the logo of the school, or accepting local investments. The variety of methods, techniques and research tools opens up a wide spectrum of possibilities. Conclusions: The social surveys carried out using cable television set-top boxes are very diverse and have great flexibility. ![]() Results: All tools designed using the research application via a network of digital set-top boxes will meet the following methodological correctness conditions. Goban-Klas T., Media i komunikowanie masowe: Teorie i analizy prasy, radia, telewizji i Internetu, Wydawnic-two Naukowe PWN SA, Warszawa 2004. RPMA.01.02.00-14-6176 / 16, as part of the Regional Operational Program of the Mazowieckie Voivodeship for the years 2014- 2020 (RPO WM 2014-2020), Research and development activities of enterprises. This article presents the essence and concept of the media, the shaping of personality of the media receivers and the specificity of social media, as well as the results of survey researches. Material and methods: The study was designed and implemented as part of a research and development project entitled "Development of an innovative solution for opinion polls through a network of digital television set-top boxes" no. Goban Klas, Media i komunikowanie masowe, PWN, Warszawa Krakw 2000, pp. The owners of cable television networks will be able to carry out research for their own needs and for the needs of entrepreneurs, non-profit organizations, institutions, local governments or make the tool available to specialized agencies for market and public opinion research. Key words: corporate social responsibility, media mission, marketing. Thanks to the tools implemented by cable television decoders, it will be possible to carry out the survey, diagnostic, marketing, political and market research as well as the sociometric research. Wrocław: Libron.Objectives: The article aims to show the possibility of using a new medium and a new research tool to carry out social research on a very large scale. Michigan: University of Michigan, Yaffe Center. Keywords: rhetoric of time, final pre-election debates, media discourse, election campaign. Advertainment: Fusing Advertising and Entertainment. Pojęcie funkcji w badaniach nad społecznym oddziaływaniem prasy. Zeszyty Naukowe Towarzystwa Doktorantów UJ. ![]() Metoda eksperymentalna w procesie badania mediów. National Bank of Poland, Making Key Decisions. Warszawa: Polskie Wydawnictwo Ekonomiczne. Puszczykowo: Agencja Badawczo-Promo-cyjna ARTIA. Teorie i analizy prasy, radia, telewizji i Internetu. Artykul jest prob analizy wykorzystywania mediow. Nudzą, drażnią, dezinformują - Polacy o reklamach. Media spolecznociowe mog tez byc wykorzystywane do kreowania wizerunku naukowca jako godnego zaufania profesjonalisty w swojej dziedzinie. Doing this has enabled us to answer the question if watching these types of broadcasts can influence the attitude towards commercials and its functions on viewers.Īgnieszka Barczyk-Sitkowska, University of ŁódźĪronson, E., Wilson, T. The experiment has been divided into three tiers, showing different types of TV spots in two of them. This probe is exceptionally valuable, since many of these people in years to come will become involved in creating this type of broadcast by graduating with a “Advertising, Design and Visual Communication” major at our university. ![]() The main goal of the article is to test the attitudes towards commercials in students in their junior year of the Journalism and Social Communication degree at the University of Łodź. However, watching modern commercials in the media evokes a question about this typology being sufficient enough to cover the full spectrum of the commercial industry. These are: to inform, to persuade or to remind a recipient about the product. In current research on the subject, three dominant functions of advertising can be pointed out. Commercial, TV spot, function, advertainment Abstract ![]()
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